Beverage development & commercial consultancy
Building
drink brands.
Driving growth.
From first concept to your next production run, Drinkonomics brings together the expertise and partners to help your beverage business move forward.
Discuss your projectExperience behind every brief
Industry knowledge.
Personal attention.
Christopher Kumar Founder, Drinkonomics
Christopher brings more than five years of drinks industry experience, having worked with over 100 businesses and contributed to more than 1,000 new product development projects.
His experience spans international clients, celebrity-led brands and projects for supermarket retail. Drinkonomics brings that perspective to each brief, combining practical consultancy with a network of specialist suppliers and production partners.
Who we help
From a first concept
to an established range.
We support new and established drinks businesses across spirits, non-alcoholic alternatives, soft drinks and syrups, as well as specialist products such as dairy-based drinks and vegan cream alternatives.
Whether you are developing a new product or growing an existing brand, our support is shaped around your product, business and ambitions.
Our services
Expertise at every stage.
Focused support for one challenge, or coordination across your project.
NPD & formulation
Develop a new concept or refine an existing recipe. We help define the brief, coordinate development and sampling, and identify the testing needed before production.
Packaging & dry goods
Explore cans, bottles, closures, labels and secondary packaging, with a clear view of supplier options, minimum quantities and lead times.
Liquid ingredients
Support with sourcing ingredients and liquid components that fit your formulation, intended volumes and commercial brief.
Production consulting
Identify suitable production partners and coordinate the information needed for feasibility discussions, quotations and planning.
Storage & fulfilment
Plan what happens after production, including storage, order fulfilment and distribution requirements through appropriate partners.
Sales consultancy
Review your proposition, target channels and commercial priorities to develop a practical route-to-market plan.
Marketing consultancy
Clarify your brand positioning, audience and message. We help shape launch plans, content priorities and campaigns that connect your drink with the right customers, with practical direction for your budget and stage of growth.
Production capabilities, minimum quantities, costs and timelines are confirmed against the product, process, packaging and selected partner.
Working together
A clear path from the first conversation.
A complimentary introductory call.
We start with a free conversation to learn about your business, understand your requirements and discuss where support would be most useful.
A proposal tailored to you.
Following the call, we prepare a proposal outlining the recommended support, scope, fees and next steps, so you can consider everything clearly.
Move forward with confidence.
If you are happy with the proposal, we agree the details and begin. The approach and arrangements for working together will be set out in the proposal.
Start a conversation
Let's discuss
your project.
Tell us a little about your business and the support you need. We’ll arrange a complimentary introductory call to discuss your requirements.
Please use the enquiry form below.
Have a new drink in mind, a production challenge to solve or a brand ready for its next stage?
Tell us about your business and the support you need using the enquiry form below.
Tell us about your project